Design Experience

I'm Joel, a Product Designer by day and Digital Artist by night.

Adobe
Adobe Journey Optimizer — selecting archetypes for personalization
Adobe

Hyper-personalization.

Helping marketers tailor one campaign to thousands, each person getting content meant for them.

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VMware
VMware Cloud on AWS — the EDRS autoscaling dashboard
VMware

Autoscaling, redesigned.

Re-imagining the EDRS autoscaling dashboard, so cloud admins control their policies and cut infrastructure cost.

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IBM
IBM Hardware Management Console — the redesigned setup
IBM

Hardware Management Console

Redesigning a neglected enterprise console, lifting its NPS from below zero into the 60s and 70s.

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